One of the painful disadvantages of Blogspot is that you can’t install plugins like WordPress conveniently and this have made WordPress the most accosted CMS platform in the world. We’re not just taking about WordPress Plugins being what makes the CMS platform great but the development of important SEO plugins such as All in One SEO Pack and WordPress Yoast SEO. If you are using WordPress or familiar with it, you will understand what I’m saying and how great these two SEO Plugins for WordPress are. But don’t worry, here in this article, I’m going to teach you how to perfectly install Blogspot SEO Plugin and also complete guide to Blogspot SEO Tutorial.
Let talk about basic Blogspot SEO tutorial and how you can as well install the Blogspot SEO plugin in your blog without hiring any SEO manager. Now, let go!
Blogspot SEO Tutorial: Complete SEO Tricks & Tips
We don’t need to start defining what SEO means again right? SEO is what you do to rank your website or blog on search engines. But we are going to dominate both Onpage and Offpage SEO setup using this Blogspot SEO Tutorial. The main thing is you should learn to be a great writer because, that’s the killer for Onpage SEO (as you may have heard that Content is King). You might have read about different tutorials pertaining to Blogspot SEO but I assure you that this SEO Tricks and Tips will be entirely different from those you have read before.
I’m going to start aligning them but below are the summary:
- Optimizing Blogspot Permalinks for SEO
- Writing SEO Friendly Contents
- Optimizing Images for SEO
- Optimizing Blogspot Labels & Meta Description for SEO
- Setting Up Meta Tags for SEO
- Setting up Robot.txt and Sitemap
- Boosting Blogspot Social Signal for SEO
- Building Backlinks for SEO
- Interlinking for SEO
- Optimizing Blogspot Comments for SEO
Now let start dealing with them once and for all
Blogspot SEO Tutorial: 10 SEO Tips for Blogspot
1: Optimizing Blogspot Permalinks for SEO:
One thing about blogspot URL is that, it’s ugly in nature and you can’t fully control the ugliness. But, we can optimize the URL manually for SEO. Whenever you are writing a blog post, Blogspot will automatically assign a permalink for that post which is sometimes bad for SEO. But the good news is that you can edit the permalink and change it to anything you like. Well, we’re not going to be changing it to anything you like but we’re going to be optimizing it for SEO!
How do we optimize Blogspot Permalinks for SEO?
After writing your post and title, simply change the permalinks to your targeted keywords. If you want to rank for ‘Affordable Clothing Stores in Nigeria’, then your permalink should look like: https://www.yourblog.com/2018/11/affordable-clothing-stores-nigeria.html. Can you see it clearly? I used the keywords and afford using too long characters. To be sincere, your blog post title may be ‘Top 20 Affordable Clothing Stores or Boutiques in Nigeria’, but in my permalink, I throw out the ‘stop words’ and other words leaving just the keywords in the permalink. Avoid ‘Stop Words’ like: a, an, and, in, with, but, the, is and so on. In English, these words are called ‘Conjunction’ and, they are useful for a proper English statement but in SEO Permalink, avoid it!
2. Writing SEO Friendly Contents:
Content is King. Bad content won’t rank on search engines until you optimize it for SEO. This is the most important factor when talking about Blogspot SEO tutorial or tricks.
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Firstly, your blogspot post title must be attractive to reader so that when it appears in SERPs, they can easily click on it which will in turns tell google how important or valuable your contents is. Avoid using too much of words in your title thinking that you will attract readers.
After thinking of a good title for your blog post, make sure that your keywords appears in the title. Now after the post title, the next thing is the main content.
We should start focusing on the use of Keywords Density (KD) now. It’s suggested that you should maintain at least 5% keywords density for every 500 words but while doing this, you should avoid keywords stuffing. Keywords Density is when you are using your blog post targeted keywords every 100 words you writes. If you exceed this limit, then you are stuffing your keywords which is bad for SEO.
Although Blogspot doesn’t have any tool or plugin for counting Keywords Density but you can use external SEO tools to check it out.
Also, your Keywords must appear most importantly in H1, H2 and other Heading tags (H3, H4, H5 and H6). Avoid using H1 and H2 tags repeatedly, use them once in your contents.
I’ll advise that you write at least more than 1200 words for each blog post.
3: Optimizing Images for SEO:
Images can be well optimized for SEO if you can understand this simple blogspot SEO trick. Whenever you want to use images in you blog posts, avoid using images you downloaded directly from google. You can download, rename and re-edit the images Or create your own images yourself using tools like PicsArt, Phonto, Photoshop, Corel Draw or you can use Microsoft Powerpoint. This is very important if you really want SEO ranking for your blogspot blog.
After avoiding that, ensure the size of the image is not too big or small. You can maintain exactly or above 250px X 250px. This is not a big deal though.
This is where I’m heading to: ‘Using of ALT title for your blogspot images’. If you are using a laptop for blogging, then this will be easy for you to implement. After uploading the image into your content, ‘Right-click’ on it and click on ‘Properties’. That’s when you will now input the alt title for the image. In the alt title text area, simply write your targeted keywords there and that’s all.
4: Optimizing Blogspot Label & Meta Description for SEO:
Most people think that they can just put anything they like as their Post Label and write ant sweet words as their Post Meta Description but if you are one of those guys using this lame method to attract readers, then your SEO strategy is totally suck! Don’t worry, you can still change your thinking today.
This Blogspot SEO tutorial advises that, you should as well try to use your focused keywords as your label also. Wait, don’t go and do this woefully. If you’re writing a blog post about ‘Best 20 Clothing Stores in Nigeria’ and your keywords is ‘Clothing Stores in Nigeria’, your Post Label should be something like ‘Clothing Stores’.
Now, let talk about your Post Meta Description. Whenever your content appears on search engines, it show your post title and its meta description, I don’t know if you have noticed. I have told you how to optimized post title for SEO but now, if you want to optimize the post meta description, you have to write a short description which must have your targeted keywords in the first 45-50 characters. This is so important because those search engines’ bot will better understand what your blog posts is all about (provided you implement everything under this Blogpost SEO tutorial).
5: Setting Up Blogspot Meta Tags for SEO:
Meta tags are so important if you want to implement the right Blogspot SEO. It’s always in your head section (under <head> before <body>…). This will tell search engines about what your blog is all about and what they should rank you for. In Yoast SEO WordPress Plugin, you can easily do this and with the help of Insert Header and Footer Plugin. But, I won’t take much of your time as I will share you how you can do this once and for all using the Blogspot SEO Plugin that I will share below.
These Meta tags includes commands that will enables you to set up your keywords, site description, proof of ownership, targeted audience and bots’ crawling to search engines.
6: Setting up Robot.txt and Sitemap:
Both Robot.txt and Sitemap are so important for Blogspot SEO. And by default, your blog will have its own. If you really want to optimize your entire blog for search engines, then you need to alter this. Note that, if you mishandle this settings, it will forever affect your SEO until it’s rectified. I will advise you that you leave it like that if you don’t know how to do it or contact me to do it perfectly for you.
You can use online generator to generate both Robot.txt and Sitemap for your blog and submit them to the Search Engines’ Webmaster tools. In my future post, I will write a well detailed blog post about how you can perfectly do this.
7: Boosting Blogspot Social Signal for SEO:
Social signals is very important for SEO. The higher the social signals, the higher traffic you gets and this will tell search engines how valuable your contents is. You can simply do this by adding social media sharing buttons in your website where you and your readers can be able to share those SEO friendly contents you writes on social media platforms. Don’t just think this is for TRAFFIC but have it in your mind that SEARCH ENGINES also need it to detect how valuable your blog is. You can use ‘Addthis’ to do this perfectly.
All you have to do is to go their website by clicking here, register for an account, choose any tools you need, get the code and add it to your blogspot blog. Enough documentation or guideline will be provided by addthis.
Make sure you always share your blog posts on social media as much as possible but afford spamming. You can join different groups related to your niche and post your link there. The most effective way is what I’ve told you earlier, let users share the contents more often and this will involve you to be writing interesting and engaging contents always.
8: Building Backlinks for SEO:
Interlinking is very important as well. This is done in your blog by linking to other blog post
Backlinks is so important in the sense that it will naturally boost and increase your website authority. High increment of website authority which includes both Domain and Page Authority will improve your chances of ranking high on Search engines. You can build backlinks by commenting in Forums, other blogs, guest posting, sponsoring posts on high authority websites or blogs etc.
Backlink is simply when another website or blog link back either to your homepage or a blog post in your blog. But the most important thing you must consider when building backlink is that you must use your website targeted keywords as ‘Anchor text’. Avoid displaying naked links as it will affect your blogspot SEO. You can use simple <a href> HTML tag like: ‘<a href=’https://link here’>Your Keywords</a>’.
Backlink is so important, start building backlinks today!
9: Interlinking for SEO:
If you have not been practicing this strategy then, let me tell you once again that your previous Blogspot SEO is totally suck! Interlinking is simply when you link to your previous blog posts. It’s stressful when doing this on Blogspot, unlike WordPress where you can easily use a plugin for this.
Interlinking your blog posts will decrease bounce rate and increase average time spent on your website. I do have more than two hours average time spend because my contents are lengthy and informative with different related interlinking. If you start interlinking your blog posts today, your pageview will increase and bounce rate will be greatly decreased.
Make sure that you avoiding using the keywords you are ranking for as anchor text for the interlinking. Another SEO tips is that, always make sure those interlinked blog posts opens in another tabs. This will make the visitor stay more longer in your blog.
10: Optimizing Comments for Blogspot SEO:
Comments are so important because it shows how important and engaging your reader found your contents. But sometimes, most people will choose to spam your comments area (some will use bot) but you must delete these comments.
How can you know that a comment is a spam? Whenever you see any comments that’s not related with the blog post or your blog, delete it immediately and don’t approve comments with abusive or bad words. Some comments aren’t real, they are just trying to build arrant backlinks but when you suspect that they are spamming your comment area for the sake of building backlinks, delete it as well.
In WordPress plugin, Akismet can easily do this for you. But we trying every possible things in this Blogspot SEO tutorial to rank just like WordPress blogs.
Another Blogspot SEO trick is that whenever you are replying to comments on your blog, make sure you strategically make use of Keywords related to your blog post or blog. Also in your response, direct the commenter to read related article about that post by embedding it in an HTML using keywords as anchor text.
Try doing this SEO trick pertaining to commenting and witness your Blogspot SEO improvement.
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That’s all about basic SEO settings for Blogspot. Now, let talk about the Blogspot SEO plugin!
Blogspot SEO Tutorial: How to Install and Set Blogspot SEO Plugin
After doing all the basic blogspot SEO settings aligned in the SEO tutorial above, the next thing I promised is SEO plugin for blogger and remember that we’re not going to download or install anything. The only thing you will have to do is to Copy the code I will soon share below into your template and edit the personal details to your own.
What’s included in this Blogspot SEO Plugin?
- Converting title to Dynamic title tags
- Optimizing the Post Labels
- Optimizing Post title using H2 tags
- SEO for Blogger Archives
- Facebook & twitter profile compatibility
- Allowing Bots to crawl your blog every day
- Adding Meta tags in your Blogspot blog
- Verifying your blog for Google, Bing and Alexa.
- Adding of Robot.txt file for you
- Getting you traffic
How Do I Install This Blogspot SEO Plugin?
Before you attempt doing anything, make sure you are using a laptop or if you are sure of yourself with your smartphone (make use of Desktop view) or edit the code first in your note app before putting it into your template HTML. If you have done that, then go ahead.
- Go to Blogger.com and sign in into your account >>> Then go to your Dashboard
- From your Dashboard, scroll down and click on TEMPLATE >>> Then Click on Edit HTML
- In your blog template, press Control + F to find ‘<head>’
- Under that <head>, paste the code below.
<! – Blogspot SEO Plugin by Stephen Olgade Starts –>
<b:if cond=’data:blog.pageType == "index"’>
<title><data:blog.pageName/> — <data:blog.title/></title>
<b:if cond=’data:blog.metaDescription != ""’>
<meta expr:content=’data:blog.metaDescription’ name=’description’/>
<b:if cond=’data:blog.pageType == "archive"’>
<meta content=’noindex, nofollow’ name=’robots’/>
<b:if cond=’data:blog.pageType == "index"’>
<b:if cond=’data:blog.url == data:blog.homepageUrl’>
<meta expr:content=’data:blog.title’ name=’keywords’/>
<meta content=’index, follow’ name=’robots’/>
<b:if cond=’data:blog.pageTitle != data:blog.title’>
<meta expr:content=’data:blog.pageName’ name=’keywords’/>
<meta content=’YOUR GOOGLE VERIFICATION CODE’ name=’google-site-verification’/>
<meta content=’YOUR BING VERIFICATION CODE’ name=’msvalidate.01’/>
<meta content=’YOUR YANDEX VERIFICATION CODE’ name=’yandex-verification’/>
<meta content=’global’ name=’distribution’/>
<meta content=’1 days’ name=’revisit’/>
<meta content=’1 days’ name=’revisit-after’/>
<meta content=’document’ name=’resource-type’/>
<meta content=’all’ name=’audience’/>
<meta content=’general’ name=’rating’/>
<meta content=’all’ name=’robots’/>
<meta content=’En-us’ name=’language’/>
<meta content=’USA’ name=’country’/>
<meta content=’Facebook Insight ID here’ property=’fb:admins’/>
<meta content=’@twitter.com/’ name=’twitter:site’/>
<meta content=’@’ name=’twitter:creator’/>
<meta content=’YOUR NAME HERE’ name=’author’/>
<meta content=’YOUR EMAIL HERE’ name=’email’/>
<! – Blogspot SEO Plugin by Stephen Olgade Ends –>
How to Setup Blogspot SEO Plugin
- Change @Facebook with your Facebook username (either page, group or profile)
- Change @Twitter with your Twitter username
- Put your Google, Bing & Alexa Verification Code in the place of Bold and italics
- Write your FB Insight ID instead of ‘Facebook Insight ID Here’. You can get this in facebook developer tools
- Write your name instead of ‘YOUR NAME HERE’
- Write your Email instead of ‘YOUR EMAIL HERE’
I hope you have studied each and every tricks and tips I share here about setting up Blogspot SEO the right way? This SEO tips, if implemented perfectly will boost your ranking on SERPs.
The Blogspot SEO Plugin is also there for you free of charge to use and implement in your blogger blog. I’m assuring you if you make the best use of this Blogspot SEO tutorial will change your blog for better because I have 3 years experiences using Blogspot and I can tell you the DO’s and DON’Ts of it.
Do you have any problem installing the SEO plugin for blogspot or you don’t understand the SEO tips aligned above? Please comment below and I will help you. Don’t forget that you can hire me for full SEO setup for your website either Blogspot, WordPress, Shopify or any other CMS platforms.
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